The balance of light, composition and subject are essential to any great photograph. A food image also has to posess something extra. It has to motivate an emotional response and urge the viewer towards a specific call to action.
Great food photography evokes such a reaction. I call it the yum factor. It’s what entices the viewer to buy into the fantasy. Even though we know the audience can’t taste, smell or feel it, the visual impact is so overpowering it can stand on it’s own. It compensates for the absence of other sensory input.
My mission is to create such a reality. To bring the audience into my world and make them want. My goal is to create this desire with nothing more than a visual stimulus. I strive to achieve this through my work.
Take a seat at the table.
Bill Brady Food Photographer